Legacy Trust UK today announced that youth communications agency Livity has been appointed to deliver their national youth programme somewhereto, alongside media partners Channel 4 Education .

Legacy Trust UK, an independent charity set up to create a cultural legacy from the London 2012 Olympic and Paralympic Games, has committed £40m of funding to cultural and sporting programmes across the UK.

somewhereto is a groundbreaking programme which gives 16 to 25 year olds the support to access spaces they need, to do the things they love doing. somewhereto will:

•    inspire young people to look for space
•    help identify a space they might use
•    help campaign to overcome barriers to spaces
•    encourage everyone to view space differently

somewhereto is part of the London 2012 Cultural Olympiad and has already undergone a pilot phase in London, Birmingham and Crewe and will be rolled out to young people across the UK over the next three years.

The exciting partnership formed between Livity and Channel 4 Education provides a comprehensive approach to delivering somewhereto. Livity’s hands-on experience of working with young people every day to deliver groundbreaking social marketing campaigns and engagement programmes for both public and private sector clients compliments Channel 4 Education’s strength as a media partner. The broadcaster will work with Livity on the commission of two to three big projects over the next three years to raise awareness of somewhereto.

Moira Swinbank, Chief Executive of Legacy Trust UK said:
“Legacy Trust UK took up the challenge of finding an innovative way to encourage young people across the UK to get involved with London 2012, in a real and meaningful way.  We are confident that somewhereto will do just that, and we are delighted to have Livity and Channel 4 Education on board to bring this innovative project to life.

“They bring huge experience of working with and for young people, and exciting and innovative ideas for how somewhereto can reach as many young people as possible in the run up to the 2012 Olympic and Paralympic Games.

“We are very excited about the possibilities this programme opens up for young people and are confident that Livity and Channel 4 will ensure that somewhereto creates a lasting legacy for everyone who takes part.”

Michelle Clothier, Co-founder of Livity said:
"The Livity team are so proud to be delivering Legacy Trust UK's somewhereto programme. Improving and benefiting young people's lives is at the heart of what we do and we can't wait to start inspiring and helping young people to find spaces to do the things they love and are passionate about.

“Our partnership with Channel 4 Education provides us with the kind of amplification that will help make sure somewhereto reaches, engages and includes the greatest number of young people possible, and leaves a long-term legacy after the Olympics."

Jo Twist, Education Commissioning Editor at Channel 4 said:                                                                
“We are delighted to be supporting somewhereto. With C4 Education’s unique success in reaching young people through different platforms, we are very much looking forward to working with Livity to find new ways to engage their creativity and passion.”

Ruth Mackenzie, Cultural Olympiad Director said:
“It is important to give young people the chance to develop their creativity and this feels like a great team to reach and encourage a diverse range of young people.”